Notre Histoire

le point, New York (lu-pwah) is an elevated waxing and skin care brand focused on wellness. We are inextricably linked to self-love and self-care.

It all started as an idea with a focus on creating a calm, au naturel feeling place to inspire and empower women to show up with confidence, boldly and beautifully to achieve their waxing goals. Having a personal love for getting waxed it bothered me that I simply could not find that “spot” in New York City. Ergo, le point, New York was born.

Our ethos is simple: to accentuate a woman’s waxing, skincare and wellness experience with natural and personalized care. We aim to amplify your experiences through all of your senses, encourage you to embrace your sensuality and sexuality [yes, that bikini is connected to your glow] impress you to love yourself unconditionally and fearlessly enter our world of bikini waxing, skincare and wellness. Because we believe that our inner and outer glow, and what shows up on our skin, is deeply connected to how we treat our bodies, mind and spirit and unconditional self-love and self-care are essential to how we show up for us, others, and live our lives.